Ken Patterson Helping Others Award

Presented annually since 2004, the award is named after the former director of public relations for Talladega Superspeedway. The Ken Patterson award is presented in conjunction with Talladega Superspeedway and recognizes a public relations representative in the motorsports industry (team, track, and sanctioning body) who has exhibited the kind, generous qualities that Patterson always demonstrated. Eligible members of the NMPA vote to determine the award recipient. In addition, Talladega Superspeedway donates $1,000 in the winner’s name to the Kenneth Patterson Educational Trust Fund each year.

Patterson died April 2, 2004 from complications of myelodysplasia syndrome.